Press & Media

Daniel appears regularly in national and international press, commenting on what’s changing in AI and what leaders should do next. He is a regular columnist for The Drum, and his commentary has featured in outlets including WIRED, the Financial Times, Forbes, and BBC Radio 4. His media work focuses on practical adoption, agentic systems, safety, governance, and the long-term implications for business and humanity. For enquiries please select 'media enquiry' below.

Times Radio: Why AI won’t “break out” of its guardrails

Daniel joined Carole Walker on Times Radio to discuss the OpenAI/Hugging Face story, explaining that today’s AI has no “intent” to escape. It pursues the goals we set within the limits we give it, and the real task is testing and verifying these systems across every scenario they might face.

CNN Business: What companies are getting wrong about AI

Daniel joined Richard Quest on CNN Business to explain why so many organisations struggle to get real value from AI, and why having the right talent, not just the technology, is what makes it work.

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AI Magazine: WPP's Bet on Conscious Machines

In this cover feature for AI Magazine, Daniel discusses the increasing speed of change in AI, the seven singularities we need to prepare for, and his thoughts about the potential for machine consciousness.

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The Drum: SEO is dead. Long live GEO?

From Daniel's regular column for The Drum. As personal AIs and chatbots transform search behaviour, Daniel explains why marketers must now optimise for what AI knows, not just what people type.

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WIRED: AI's Next Frontier? An Algorithm for Consciousness

Some of the world's most interesting thinkers about thinking think they might've cracked machine sentience. And I think they might be onto something.

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BBC Radio 4 Today Programme: AI, creativity, and the future of the advertising industry

Daniel joined BBC Radio 4's Today programme to share WPP's vision for AI, and how it's creating new opportunities for growth and innovation across the industry.

Little Black Book: True AI Is About Adaptation, Not Automation

For brands to succeed, they must move beyond the hype and adopt a practical framework for AI focused on creating value, not just mimicking human behaviour.

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